The Flingeran Center

The correct word for baldness is alopecia. The most complained kind of baldness is male pattern baldness and hits frequently one third of boys and women. This kind of baldness is commonly forever. If you need help with hair loss please visit Advanced Hair Studio today.

Permanent hair loss comes in 3 ways. Male pattern baldness might show in the astonishingly early stages of a males life, with hair loss starting to begin as young as 20 years old. The usual first symptoms will often include loss of hair surrounding the top of the head and of course at the hairline above the forehead. The result might be partial or full total baldness.

Lady pattern baldness is very similar to male pattern baldness resulting in permanent hair loss and baldness. This kind of hair loss is oftentimes developed after a girl gives birth to her child. The chemical imbalance causes hair loss although women do not naturally experience full hair loss.

The last sort of forever hair loss is by Cicatricial. This happens when inflammation in the scalp causes scarring of the scalp and the hair follicles fall out permanently and never return. The person might often lose hair in different sections of the scalp, or even spread all over the scalp.

With permanent hair loss the awesome solution for legions of people will probably be to get advice from a baldness clinic in order to gain back hair.

The body’s immune system is our first and major line of defense against diseases and invading germs. It is comparable to soldiers stationed at the borders of a country, always ready to defend against any form of attack. The body’s immune system has the intelligence to differentiate between the normal body cells and foreign/invading cells. It can trigger off a local or widespread alarm response or attack against invading microbes. It can also keep memories of these offending cells, so that it can repel them if they ever show up next time. The body’s immune system works like a perfectly set up machine. However, it does have its shortcomings. There may be times when, for some reason, it breaks down and leaves the body at the mercy of invading microbes. There could also be times when the ability to differentiate between body cells and foreign cells goes sour and the immune system will turn its arsenal of attack against normal healthy body cells it is suppose to protect, causing damage to the body system.

The immune system plays a vital role in normal body functioning and the reproductive system is not excluded. Several cells of the immune system help in the reproductive process. For example, some inflammatory cells and their secretory products are important in ovulation and in the preparation of the endometrium of the uterus for the implantation of the fertilized egg. It is therefore not surprising to learn that any dysfunction of the immune system would interfere with the normal reproductive process and by extension, fertility.

As a matter of fact, it is estimated that up to 20% of otherwise ‘unexplained’ infertility in couples have an immune factor involved. There is not so much scientific evidence to link immune factors to infertility; however, there is a solid scientific evidence to implicate the formation of antibodies against sperm cells as an important infertility factor.

Normally, the sperm cells are protected from the reach of the immune system by tight connections between the cells lining the male reproductive tract, a natural protective mechanism known as the ‘Blood Testes barrier’. This protects the testes from having any contact whatsoever with the blood, where the majority of immune cells are housed. Any injury or condition that compromises this barrier gives the immune cells access to the sperm cells. The immune system, not familiar with these sperm cells, because of the barrier separating them, treats the sperm cells as foreign cells and anti sperm antibodies may be formed.

Anti sperm antibodies tend to be commoner in infertile men. Almost 10% of all infertile men have anti sperm antibodies compared to about 1% of fertile men.

The most profound risk factor happens to be surgery on the reproductive tract. Nearly 70% of all men who have undergone a vasectomy reversal would have anti sperm antibodies present on their sperm. Other factors that may also contribute to this condition include:

- Varicocele or dilation of the veins surrounding the spermatic cord
- Testicular torsion or twisting of the testicle
- Undescended testes
- Cancer of the testes
- Infections like prostatitis
- Inguinal hernia surgical repair, especially before puberty.

It is amazing to note, however, that several men with anti sperm antibodies have none of these conditions. This shows that every man with fertility problems is at risk of this condition, especially when no other reason has been diagnosed for the infertility.

Women also stand a risk of anti sperm antibodies. It is believed that about 5% of women with fertility problems could have these antibodies. What is not clear is who is at risk for their formation. Fortunately, intra uterine insemination, which involved placing ‘treated sperm cells’ into the uterine cavity of a woman, has not been shown to cause the formation of anti sperm antibodies.

The immune system has also been found to affect the ability to carry pregnancy in some women. In women with recurrent pregnancy loss, there is a group of antibodies that appear to attack an early developing pregnancy, resulting in either a miscarriage or severe preeclampsia with risk of intrauterine growth retardation or even foetal death. These antibodies are collectively called anti phospholipid antibodies and testing for them should be an integral part of the work up for recurrent pregnancy loss. It is still unclear if these antibodies affect the ability to get pregnant, but some physicians are of the opinion that the presence of these antibodies may decrease the chances for pregnancy through an invitro fertilization.

There are still several controversial areas as regards immunological factors and infertility. However, what is clear is that the immune system really does affect your fertility when things go wrong.

Michael Russell
Your Independent guide to Infertility

Southern Africa is a stunning experience, the huge open fields buzzing with elephants and one of the smallest population densities in the area. Zambia comes with some of the best natural terrain in South Africa, the alluring blend of unmarked fields, forests and marshlands makes the entire land come to life. Not only will you be charmed at the landscapes, you yourself will also be delighted at the elegant lakes and springs. A real sanctuary on earth. Find out about safari holidays and explore the wildlife of africa.

In South Africa you yourself will be able to enjoy the leading waterfall of all, the Victoria Falls. This brilliant waterfall has been a place for lots of wildlife with lots of big cats and elephants coming to bathe in the cold waters that run here. Furthermore make sure one see the snakes and hippos at the Zambezi River, and don’t forget to bring a guide as the river will be a tiny bit rough. You may furthermore wish to hire a driving safari in South Luangwa National Park & be near with the different wildlife. On a walking tour you will see giraffes & exceedingly rare wild dogs. If one are lucky enough you yourself may see a heard of elephants with their young. The facility to be so close with these alluring animals is amazing.

Places to stay in Southern Africa may range from 5 star luxury hotels right through to outside shelters without any showers. Whichever accommodation type you yourself select one will be sure of a nice time.

If you were to travel to Blue Mountain Lake, New York, you would come across a very unique museum called the Adirondack Museum. According to experts that run this museum, the Adirondack chair originally went by a different name - Westport chair, which was after a small nearby town nestled in the Adirondack Mountains. Thomas Lee first created the design of the Adirondack chair in the early 1900s. Determined to develop a chair that would be appropriate for both indoor and outdoor use, as well as a chair that was highly comfortable, he started to work using standard boards and nails.

He completed his prototype, asking family and friends for their honest opinion. Although the design looked anything but comfortable, the consensus was that this chair was actually very comfortable. Today, the Adirondack chair is still one of the number one choices, often associated with beachfront property, seating around a swimming pool, or sprawling lawns. Regardless of where you place your Adirondack chair, you will not be disappointed with your choice.

While the Adirondack chair offers many wonderful qualities, the slated boards and big, wide armrest are what most people think of first. Take the armrest for example, which is especially nice with its wide, angled design. With this, you can easily set down a cup of coffee or glass of ice tea while sitting back to relax on a cool Sunday morning or hot Saturday afternoon. Because of the unique design, Thomas was able to secure a patent in 1904. For the next two decades, several variations of the Adirondack chair were created based on the original design.

Probably the greatest aspect of the Adirondack chair is that again, it is extremely comfortable. In addition, considering the high quality of the design and the overall efficiency, this chair is also very affordable. Typically, adirondack chairs are made from natural wood and then painted white. However, today you find many more exciting colors, perfect for enhancing any yard or home. Although the basic Adirondack chair is a favorite, you might also consider the Adirondack lounge chair, which reclines or perhaps a double Adirondack chair for cuddling.

If you enjoy spending time outdoors or indoors, the last thing you want is a hard, uncomfortable chair. However, with the Adirondack chair, you know with all certainly that you are getting the very best. Completely handcrafted, you will enjoy the country, nautical look. Keep in mind that the Adirondack chair looks great anywhere, adding a nice touch of class. The curved back and seat are truly amazing with a design that literally wraps around the body. No other chair can match the style and innovation found with the Adirondack chair. Best of all, when cared for properly, the Adirondack chair will last years and years.

Jennifer Akre, owner of numerous furniture websites, makes it easy to find quality adirondack chairs and adirondack furniture styles. Learn how to decorate your patio or garden with an Adirondack style by clicking the following link: http://www.AdirondackChairs-Store.com .

Pets are an extension of one’s life and love. Caring for pets means one has the ability, skill and heart to give love and take good care of one of nature’s creations. The following are tips and advice to consider when caring for that furry feline, canine, tweety, crawly, etc. friend of yours.

Clean, clean, clean and clean

Sanitation is an all important aspect of a pet’s existence. It is important that pets must be washed and cleaned regularly. Also, dishes used by pets must be separated from those dishes used by other human members of the household. Rinse the dishes used by pets with boiling water, this is after they have been washed thoroughly with soap and water.

As mush as possible, do not let children kiss any and all forms of animals. Dishes used by children should never, ever be shared with pets. Wash your hands quickly and thoroughly after handling pets, pet foods, their cages, boxes, etc. Make sure that pets have been vaccinated appropriately against any and all forms of disease.

Know which does and which does not cause poison

Be aware and be in the know with regards to the kinds of poisons that are available in and around your house. Any products that are lethal for pets must be very well kept out of their reach. An example of these products are the following: pesticides, cleaners, fertilizers, detergents. However, in such a case where the animal is suspected of ingesting such chemicals, make sure that the pet is kept quiet and warm.

It is also important that the poison ingested is immediately determined as well as the quantity swallowed. Most importantly, the nearest animal doctor or the center for poison control is contacted as soon as possible.

Tis the season to have fleas

For pets, especially dogs, fleas and its bites is so annoying and irritating. Pets scratch, pets also chew. After which, what could follow is a very painful and uncomfortable process of more scratching and skin rashes or breakout.

Take note, fleas that have grown into full fledged adults are more dangerous to the health of your pets to the extent that they could cause serious health problems such as dermatitis, allergy, tapeworms. Believe it or not, these fleas could also cause your pet to have anemia. These diseases that are flea-related actually is the leading cause of almost fifty percent of skin-related cases checked up by vets.

The best thing in order to avoid these fleas is to prevent their causes rather than just simply cure them.

Veterinarians have a good idea as to the specific and latest products that effectively kills fleas, their eggs and any larvae.

Choose your vet wisely

The best way to choose the appropriate vet is by thinking how this vet bests suits your wants and needs with regards to the health of your pet as well as the needs of your pet. Good vets usually take a pet history. Records of immunization, health, medications, traits and attitudes of your pet are taken in detail and kept.

Vets must always have your pet’s need as their priority. The following are a few of the best ways to finding that perfect vet for your pet: ask a friend who knows. Friends who also care sincerely for animals or own one usually have a good vet in mind or are having their pets checked up to one.

In summary, pets are human’s best friend. And as best friends they should be treated the same way that humans must be appropriately treated; with care, respect and lots of love.

Robert Thatcher is a freelance publisher based in Cupertino, California. He publishes articles and reports in various ezines and provides pet care resources on www.justpetcare.info.

I have encountered folks who have complained to me about their numerous (dog) behavior problems. And interestingly enough, I usually discover that most of the behavioral problems are linked to a common factor. That common factor being pet owners all too often miss crucial, pet communication signals because of their busy lifestyles.

What do I mean, “…miss crucial, pet communication signals…?” While many people love the idea of having animal companions, we also have daily responsibilities such as jobs, attending school, families, and other priorities. And usually, our pets end up last place on life’s totem pole.

Another issue that certainly plays a key factor in how capable we are to understanding our animals’ needs and wants is whether or not we have indoor or outdoor pets. Though indoor pets may pose a little extra patience with regard to training, I highly recommend (as does the Humane Society ) keeping pets indoors with family.

What most individuals do not take into account is that once a collective choice is made to adopt an animal, that is precisely what is being done: we are adopting a living, feeling, creature into our lives; thus, we must consciously realize that by adopting an animal, he or she is to become a permanent addition and family member.

We certainly wouldn’t adopt a newborn and place him outside on a chain all day until we returned from work, would we? Therefore, we must always remember to treat our animals just as considerately and compassionately as we would our own children.

Puppies and dogs, like their human toddler counterparts, are innately curious, clumsy and tend to have accidents. When we understand that these commonalties exist and we anticipate this prior to welcoming Rover into our hearts and homes, we are better able to coexist and develop a long-term and loving reciprocal relationship with our animal counterparts.

So step one into understanding our pets is to unconditionally accept them into our homes. Having several, large canine companions, (whom all live indoors with me), I’ve learned to recognize and distinguish types of body language and visual dialogue that speaks volumes. When our dogs live indoors with us, we can interpret the language of love. Not only do we see their personalities unfold before our eyes, we learn to be intuitive to each of our pets’ needs, similar to our own.

From experience, I can literally close my eyes and distinguish each dog’s presence simply by touch and sense. Why? Because by having them alongside me, I’ve learned their individual motions, breathes, sounds and feel. And in turn, they present their comical and goofy sides, their playfulness and their unconditional love for us.

When we invite our dogs into our lives - truly into our lives - we discover a world of fascination, innocence, inspiration, laughter, amusement, and an indescribable love. So how can pet owners learn to better understand their dog’s behavior? Give Beethoven a bath, bring him inside and watch how his character evolves. The more time we spend one-on-one with our dogs, the better we are able to recognize specific traits and how to employ gentle behavior training techniques.

Having seven huge dogs, I’ve come to terms that dogs are one of life’s most precious gifts. They are here for just a little while. When we take time to get to know them individually, we gain more than just a pet; we gain a friend for life.

© 2005 - Why Don’t I Understand my Dog?
By C. Bailey-Lloyd, aka. LadyCamelot - in conjunction with Holistic Junction

C. Bailey-Lloyd
aka. LadyCamelot
Public Relations’ Director &
Staff Writer for Holistic Junction - Your Source for information on Healing Arts Schools

Known as the Peach State, Georgia is the state of southern hospitality. If you prefer the traditional southern culture, Georgia real estate is certainly worth a look.

Georgia

The largest state east of the Mississippi, Georgia has a long and glorious history. Civil war monuments are rife throughout the state as are small towns with turn of the century homes. Notwithstanding this culture, Georgia is also a very modern state with growing cities such as Atlanta.

Atlanta

The most populous city in Georgia, Atlanta is a growing metropolis. From a sports perspective, the city has Michael Vick and the Atlanta Falcons, the Braves, basketball, hockey and has even hosted the Olympics. Raised in 1865 by General Sherman, the city has a newish feel and has grown to a population of over 3.5 million people. The city can be classified more as a modern city than a traditional southern one.

Savannah

If you’re looking for a true southern city in Georgia, Savannah is the place. Located on the border with South Carolina, Savannah is a step back into the past. With tree-lined streets, the city hosts a variety of architecture from the 18th and 19th century including Victorian homes and old manor. Streets are dwarfed by huge, ancient Oak Trees. To see Savannah, rent of buy “Midnight in the Garden of Good and Evil,” which was filmed in the city.

Athens

Roughly an hour north of Atlanta, Athens is a mix of southern culture and college town. Home to the University of Georgia, the town has a population of 30,000 plus students. This influx of students gives the city a liberal feel, which is unique for the south.

Georgia Real Estate

Georgia real estate prices vary by location with the metropolis of Atlanta dwarfing smaller town real estate. A single family home in Atlanta will set you back $300,000 on average, while $250,000 will do the trick in Savannah and $230,000 in Athens. The appreciation rate for Oregon real estate depends entirely on the location, but averages a moderate six percent for 2005.

If southern hospitality is your ideal, Georgia may be your destination. With reasonable real estate prices, you can pick up a good deal.

Raynor James is with www.fsboamerica.org - FSBO homes for sale by owner. Visit our “sell my home” page at www.fsboamerica.org/seller.cfm to sell your home yourself with a free 1 month listing.

Domain names can be turned into money if you are wise and have a finger on the pulse of the cyber world. If you find quality domain names and manage to register them, then it is quite possible that a domain name can fetch you considerable sums of money when sold.

Domain name investing is a business in which according to the cyber gurus you have complete control over your investment. To become successful you must master the art of buying and know when to sell. Success means two things, guts and vision. There are domain name players who capture a slice of pie by purchasing thousands of domain names pertaining to a specific sector. They are then in full control of the demand as well as selling price. The money spinning trick is to release the names slowly in the market. The domains that stay in their custody are not “dead” investments. They are parked such that they generate revenue from “pay-per-click” advertisements.

Domain portfolios can be crowded with many names even over 40,000 names or just contain a few jewels, top-notch domains. If bought wisely domain names can generate enough revenues to pay for themselves many times over.

* Buy only good domains by using DomainsBot and HotLists on sites like Namewinner or Pool to determine which ones are worthy and which ones are not.

* Buy short and specific domain names.

* Be sure to get the ones purchased by you appraised. There are several sites like www.appraisalblast.com that will do the needful.

* While you are waiting for the big sale let the domain names generate revenue for you. Set up parking pages that provide links to other web pages earning “pay per click” revenues. Ensure that traffic is not just generated but sustained. The name must be such that it has natural positioning. If it is not so, you must either sell off the domain name that is a junk or dud or make effort to develop it. What ensures and sustains traffic at a steady rate is content. To this end, start up a website like a membership portal, music site, games site, or news feed. The next step is to build traffic by setting up the domain names strategically. The aim is to run simultaneously many revenue generating streams like selling a specific service, displaying related advertisements, putting up content to tease visitors, or offering unique one of a kind experiences to visitors so that they come repeatedly to the site.

* For selling a domain name there are three main avenues.

o Land a sale on ebay by starting at a low price which invites bidders. Make sure the domain name is a part of the description. Include an appraisal of the domain name projecting its true value. Be sure to highlight all the important factors. Optimize your chances by getting a bold listing and aiming to end the auction on Sunday night.

o Opt for selling on established domain sites like Afternic or Sedo. They take a commission on sale but it would be worth it if your domain name commands a handsome price.

o If it is not a very important domain name try selling on domain forums.

* If you have had the foresight to purchase “a treasure” then contact large business houses to whom the domain name may be relevant. Be sure to let them know why your domain name will be of benefit to them. If you are successful you will get a very good price for the domain.

The keys are:

* A quality domain name with a short recognizable nomenclature.

* A name with no numbers.

* Marketability. For example if there is a stock market boom then domains that pertain to this field will fetch very good value.

* A fool proof marketing strategy.

A major domain name player must watch the market, know how to monetize his portfolio, balance his investments between high-profile key word based domains and mediocre ones, plan on recovering his investments by thinking of innovations like Rick Schwartz’s “click capitalist,” plan. In this he aims to invest traffic generated by domains into web-developer sites asking for stock as exchange.

London has a number of the best museums in the whole world in reality it has many hundreds of museums and fairs equally large & little. There are oodles to select from but for obvious reasons certain ones are better than others. A selection of the most trendiest ones to go to include the British Museum, Natural History & Science Museum, Victoria & Albert Museum, Imperial War Museum and the National Maritime Museum.

The British Museum has lately opened again, but with a substantial refurbishment and is normally talked as being the finest museum in the world where over 3000 year old Pharaohs witness a considerably more lively spirit world than they had anticipated. Sited in Covent Garden this is undisputedly one of the major museums in London to stop at. There are tons of new collected works & corridors to discover, some of which incorporate the reading room and the recent African collection, which experts advertise as being the world’s biggest and most paramount in terms of array and quality with in excess of two-hundred thousand objects.

The Natural History & Science Museums are suitable for either youth and adults. The Natural History Museum structure is gorgeous and any dinosaur supporter will categorically want to get lost in the full history that comes with this beautiful museum.

The Science Museum is astonishing, very up to the minute in relation of when the latest breakthroughs are found. There are a squad of scientists on site carrying out real science research that you can take part in if you fancy. There are oodles of exhilarating hands on things to do for either youngsters and adults. Check out Time Out today for the latest London Attractions.

The Victoria and Albert museum also more frequently identified as the V&A is a gigantic museum filled to the top with culture. It’s worth an outing for the cast quarters alone. The museum itself is free of charge to enter & is the planet’s leading decorative and arts and design museum. The Imperial War Museum looks a lot at the history of the imperial world war rather than its prosecution. Some specific exhibitions such as “The Blitz” & “The Holocaust” are particularly sad.

Did you know that many folks make “buying decisions” when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or bad) when they are emotional. If something causes a customer to become upset, they become angry and try and solve it. If they become upset enough…they’ll make a decision to perhaps discontinue your service and hire another service. On a positive side, the TV media bombards us with commercials that try to make an advertisers product seem fun or cute. The “emotional content” tactic is in nearly every advertising and communication media from print to radio to TV and yes, even the web. Emotional content is used to sell everything from fast food to children’s toys.

What every Toy Marketer knows:

Toy marketers have known for years that the focus in a toy commercial is not so much on their new product, as much as it is on the facial expressions of the child. They’re showing the absolute joy and delight of playing with that toy. Often images in the mind of the child who is viewing the commercial might evoke a sense wonder, adventure and excitement. Sometimes, a toy marketer may aim much deeper psychologically by showing the child in their commercial, enjoying their toy with either Mom or Dad sitting on the floor playing with him or her. The child viewing the program may even desire that toy more simply because they think that “if they only they had this toy”, their Mom or Dad might take more time to sit down and play with them too!

Emotional Content in Traditional Marketing:

In the example above, a TV commercial does not focus on the parent…they are selling to the child. However, selling a toy on the web, in an online toy store, is different in the aspect that you are actually selling to the parent (a child does not have a visa card to place an order). The benefits of a toy that appeal to the parent will be things like, it’s safety features, the fact that it “educational”. However, focus on appealing to the child might zoom to the top again in a children’s entertainment site. If you want to sell a toy, you must make it desirable to have on the child’s level. Most of us who have kids, know the impact and the drive that a child can have towards getting something from a parent. When a child “wants” something, that child will persistently find a way to go after that item until usually, the parent often gives in and buys it.

What about the silly characters brought to life in a fast food commercial and various the toy giveaway promotions? Certain fast food restaurant marketers know that children have the power to drag their parents to the local fast food place based on the fact that they can get this neat toy. All of this starts by a commercial in which that tiny little toy is made to appeal to the child’s emotions. Is this not true also with certain breakfast food cereals and the “free prize” or “game” you get in every box? Of course as we grow from children to adults, we are not influenced by emotional media elements anymore….or are we. Let’s look now at a few actual examples from my experiences on the web.

On The Web, Emotional Content Influences Peoples “Buying Decision.” Actually, with the web being a multimedia experience, we have lots of opportunity to work with emotional content. After all, your visitors are just human beings too? We’re really no different online than offline. We have an important emotional side of us that can be appealed to. Here’s what I have learned from my client successes.

• If you are trying to sell a baby crib, but nobody is buying it,…put a cute little baby in the crib and PEOPLE WILL BUY IT!

• If you are relying on graphics, photos, animated gifs or any type of images, you want a combination of quality with uniqueness. Will your image make your audience smile or will it make your audience cry? Where might it be appropriate to make your audience cry? Actually, all it takes it the right scenario.

  Example: I know of several businesses who are utilizing messages based on the events which occurred September 11 in the US. (The Sept. 11th tragedy in the US). In these examples, the websites selling products are appealing to the visitors sense of patriotism or they may deliver messages of hope and inspiration. As important as these points are, they are also making good sales. In the case of the Sept. 11 example, some sites are selling but also contributing a portion to the cause.

• This leads to another thought….be very mindful of current events and current interest topics that you hear about on the media. Sometimes the most obvious strategies can be staring us right in the face. Be mindful of all media topics and in many cases you can bring about some good out of what would otherwise be missed.

• Whatever you are selling for retail online….”Lifestyle graphics” work best!

  Example: If your selling a piece of furniture for the living room….display a picture of the furniture being used in someone’s living room. The visitor may say to themselves….”look at this comfy looking couch”. “This guy looks like he is really enjoying himself”. (The image might be of a person sitting comfortably on the couch, in their living room….feet up and arms relaxed).

  TIP: Lifestyle photos like this are much more influencing that just a product displayed in a showroom.

• Create pages that are not “hard sell”. Instead, focus on the product benefits in way that it appeals to the emotions. (Keep in mind that many people will buy spontaneously, but they do not want to “be sold” something). Most people come to a web page in search of information. The “loud” or “hard sell” approach does not work on the web.

• If you are promoting something with emotional appeal which is already established through other medias, then also use it in your web page and tie it in.

  For example, what do you think of when I say the 3 words…Zoom Zoom Zoom.

• Remember the web has the potential to be a powerful multimedia experience. Is there a place for the use of music to contribute to the right atmosphere? Moving your audience just takes a little thought. Let your mind think outside of what is already being done. I am not talking about traditional stuff here, like putting a flash commercial on your site. Extend your creativity and be original. li>Does your product or service offer a solution to people’s problems? Is there a way that it can be promoted with an emotional angle to it for greater impact?

• I learned that the use of Humour at times is very important. It can be in the form of text, graphics, audio, and video but just make sure it is good humour. People want to feel good on your client’s web page. Good humour will influence emotion and “great humour” can funnel volumes of traffic into your site just by word of mouth.

  Can you recall seeing humour used on a web page that made you laugh out loud? If so, just think back and see if you don’t recall telling a friend to “check it out”! Then there may be sites where it might be hard to use humour (A funeral Parlour or perhaps a Divorce Lawyer). On the other hand, with a little creativity, who is to say it could not be done….with greatest of tact of course.

• A good example of the power of emotional content can be seen in instance where something about a site is so moving that it makes the viewer want to tell everyone they know!

  Example: Interview with God (Very emotional feel good stuff)

  Example: Alien Song (a simple 30 second animation that is guaranteed to have you telling your friends to check it out).

So what other ideas might you consider using to make emotional impact with your audience?

Is it possible to take old ideas and put a new spin on them?

What I mean by this is taking some older ideas and refresh them. There is nothing wrong with older concepts if they work, but sometimes all they need is re-thinking. One of the first things I ever experimented with was the idea of having a little fun with the old “printable coupon” idea. You know the old “discount coupon” which can be put on a Web page so the visitor can print it and bring it in to get a discount? At the time, I thought, what else could we do besides give folks a discount coupon to print off? It needs to be fun and have a little emotional appeal and still deliver value.

I created what I called the “SAY THE MAGIC WORD” campaign for a client.

Instead of printing coupons from my client’s web site (a local Garage), I introduced the following promotion, which became somewhat popular with the client’s customers.

When you visit the site, the visitor would scroll down the page and click on the image of a speaker. Suddenly you would hear a voice say “The Magic Word Is….” and it would give you a “word”. Now this was not just any word, this was quite a magic word because when you take your car into the garage for a tune up, give your keys to the service manager and “say the Magic Word” you learned from the web site, they would cut your bill by 15%! Better yet, keep changing the magic word and you kept your audience coming back to the site.

People had fun with it…everyone told their friends about it, it delivered value. Honestly though, it was just a new spin on an old idea, but both the client and customer loved the concept.

I challenge you to put on your thinking cap.

You see as you introduce things like “humour” or other emotional content into use….you can also widen your scope of SEO promotion. Have you checked the top KEI values around subjects of comedy and humour? Hmmm…Well I guess that’s an idea to be examined then isn’t it?

Explore your clients business, explore what’s going on in the world, but always remember the powerful impact that emotional content can deliver, if tastefully done.

About The Author

John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive “hands on” search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he’s a member of Wordtracker’s official question support team.

john@searchengineworkshops.com